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Contents

Typography

Chapter:
Typography
Author(s):

Annette Flanagin

DOI:
10.1093/jama/9780195176339.003.0022

Typography is broadly defined as the composed arrangement and appearance of text and other elements on a surface that involves elements of design. The editor and graphic designer often cooperate in the process of creating the typography and design for a book, monograph, or journal (in print or online), with the goal of achieving a balance of form and readability. According to typographer Edmund Arnold, good design and typography for English-language publications follow the linear flow of the Latin alphabet and support the act of reading. The English language is read from left to right and from top to bottom. According to Arnold, when a reader of such language begins to read a printed page, the eyes first fall naturally to the top left corner and then move across and down the page, first from left to right and then in a right-to-left sweep to the next line, until reaching the bottom right corner. Any design or typographic element that forces the reader to work against this natural flow (reading gravity) interrupts the reading rhythm and should be avoided...

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