Basic Elements of Design - AMA Manual of Style

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Basic Elements of Design 


Annette Flanagin

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PRINTED FROM AMA MANUAL OF STYLE ONLINE ( © American Medical Association, 2009. All Rights Reserved. Under the terms of the license agreement, an individual user may print out a PDF of a single chapter of a title in AMA Manual of Style Online for personal use (for details see Privacy Policy). date: 25 November 2015

Good design arranges text and objects in a manner that invites and leads the reader through the composed page or material and enhances legibility and comprehension., The basic elements of design that affect typography include the following: ▪ Contrast: This refers to the contrast between dark and light type and large and small units of information (such as title and byline, side heads and subheads, and text). In addition, the evenness of darkness or blackness of letters and characters affects legibility; this evenness depends on the specific typeface used as well as spacing between letters, words, and lines (see also

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