Subscriber Login

Forgotten your password?


Basic Elements of Design 


Annette Flanagin

Good design arranges text and objects in a manner that invites and leads the reader through the composed page or material and enhances legibility and comprehension., The basic elements of design that affect typography include the following: ▪ Contrast: This refers to the contrast between dark and light type and large and small units of information (such as title and byline, side heads and subheads, and text). In addition, the evenness of darkness or blackness of letters and characters affects legibility; this evenness depends on the specific typeface used as well as spacing between letters, words, and lines (see also

AMA Manual of Style requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us .