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Contents

Advertisements, Advertorials, Sponsorship, Supplements, Reprints, and E-prints 

Chapter:
Ethical and Legal Considerations
Author(s):

Annette Flanagin

The uncertain romance between scholarly journalsand the drug industry has long been like a marriageof convenience between partners who becamefriends ultimately, not because they were very fondof each other originally, but because they neededeach other.    Robert H. Moser, MDCommercial activities, such as advertising, sponsorship, reprints, and e-prints provide a major source of revenue for many scientific publications. With this revenue, publications can offset some of the costs of journal operations, production, and distribution; may be able to set lower subscription rates than would otherwise be possible; and can serve as a source of income for the journal’s owner. Thus, editors and

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