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Advertisements, Advertorials, Sponsorship, Supplements, Reprints, and E-prints 

Ethical and Legal Considerations

Annette Flanagin

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PRINTED FROM AMA MANUAL OF STYLE ONLINE ( © American Medical Association, 2009. All Rights Reserved. Under the terms of the license agreement, an individual user may print out a PDF of a single chapter of a title in AMA Manual of Style Online for personal use (for details see Privacy Policy). date: 30 November 2015

The uncertain romance between scholarly journals and the drug industry has long been like a marriage of convenience between partners who became friends ultimately, not because they were very fond of each other originally, but because they needed each other.    Robert H. Moser, MD Commercial activities, such as advertising, sponsorship, reprints, and e-prints provide a major source of revenue for many scientific publications. With this revenue, publications can offset some of the costs of journal operations, production, and distribution; may be able to set lower subscription rates than would otherwise be possible; and can serve as a source of income for

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