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Chapter:
Ethical and Legal Considerations
Author(s):

Annette Flanagin

Advertisements appear in print and online journals, e-mail alerts, other online information products and services, and other types of media (such as podcasts and blogs). For biomedical publications, advertisements typically include the following: ▪ Advertisements that promote professional or trade-related products (primarily pharmaceuticals and medical equipment in biomedical publications), services, educational opportunities or products, or announcements (see also , Advertorials). These are typically called display advertisements in print; online, they may include banners, pop-up windows, or text-based ads (such as in e-mail alerts or other online communications of information) (see also , Advertising and Sponsorship in Online Publications).▪ Display advertisements

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