Criteria for Advertisements Directed to Physicians and Other Health Care Professionals - AMA Manual of Style

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Criteria for Advertisements Directed to Physicians and Other Health Care Professionals 

Ethical and Legal Considerations

Annette Flanagin

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PRINTED FROM AMA MANUAL OF STYLE ONLINE ( © American Medical Association, 2009. All Rights Reserved. Under the terms of the license agreement, an individual user may print out a PDF of a single chapter of a title in AMA Manual of Style Online for personal use (for details see Privacy Policy). date: 30 November 2015

The editorial and publishing staff of JAMA and the Archives Journals have developed general eligibility requirements and guidelines for advertising copy to ensure that advertisements published in these journals are appropriate (see Tables and ). The ASME also has developed a guide for print-based advertisements.   The following criteria for print pharmaceutical ads are adapted from the guidelines prepared by the World Health Organization and the International Federation of Pharmaceutical Manufacturers Associations: 1. Advertising text should be presented legibly. 2. Pharmaceutical ads in print journals must include the following (in online ads, this information may be included on a website

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