Proprietary Names - AMA Manual of Style

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Proprietary Names 


Margaret A. Winker

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PRINTED FROM AMA MANUAL OF STYLE ONLINE ( © American Medical Association, 2009. All Rights Reserved. Under the terms of the license agreement, an individual user may print out a PDF of a single chapter of a title in AMA Manual of Style Online for personal use (for details see Privacy Policy). date: 28 November 2015

The manufacturer’s name for a drug (or other product) is called a proprietary name or brand name.(p15) Proprietary names use initial capitals, with a few exceptions (eg, pHisoHex). JAMA and the Archives Journals do not use the trademark symbol (™) or the registered trademark symbol (®) because capitalization indicates the proprietary nature of the name (see also , Legal and Ethical Considerations, Intellectual Property: Ownership, Access, Rights, and Management, Trademark). The International Trademark Association has information about specific trademarks and may be reached at or International Trademark Association, 1133 Avenue of the Americas, New York, NY 10036. Proprietary names

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