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Basic Elements of Design.  

Stacy L. Christiansen

in AMA Manual of Style: A Guide for Authors and Editors (11 ed.)

Print Publication Year: 
Feb 2020
Published Online: 
Feb 2020
Item type: 
The rules of typography are centuries old, and although the technologies have changed, the goal has always remained the same: a beautiful setting in the service of a pleasant and fruitful reading experience. James Felici 5 Typography is broadly defined as the composed arrangement and appearance of text and other elements on a surface that involves elements of design. The editor and graphic designer often cooperate in the process of creating the typography and design for a book, monograph, or journal (print or digital), with the goal of achieving a balance of form and readability....