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Proprietary Names.  

Cheryl Iverson

in AMA Manual of Style: A Guide for Authors and Editors (11th ed.)

Print Publication Year: 
Feb 2020
Published Online: 
Feb 2020
Item type: 
The manufacturer's name for a drug (or other product) is called a proprietary name or brand name.1 (p17) Proprietary names use initial capitals, with a few exceptions (eg, pHisoHex). In scientific publications, the trademark symbol (™) or the registered trademark symbol (®) is not recommended because capitalization indicates the proprietary nature of the name (...