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Advertorials.
Annette Flanagin
in AMA Manual of Style: A Guide for Authors and Editors (11 ed.)
An advertorial is an advertisement that imitates editorial content or presents content in an editorial-like format, such as using text, tables, or figures in a manner similar to the journal’s editorial content. During the early 1990s, following a decline in the biomedical advertising market, advertorials became more common. The ASME principles state: “Regardless of platform or format, the difference between editorial content and marketing messages should ...View:
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