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Advertisements, Advertorials, Sponsorship, Supplements, Reprints, and e-Prints.  

Annette Flanagin

in AMA Manual of Style: A Guide for Authors and Editors (11th ed.)

Print Publication Year: 
Feb 2020
Published Online: 
Feb 2020
DOI: 
10.1093/jama/9780190246556.003.0005.021.0086
Item type: 
section
Regardless of platform or format, the difference between editorial content and marketing messages should be clear to the average reader. American Society of Magazine Editors 1 Commercial activities, such as advertising, sponsorship, reprints, and e-prints, provide a major source of revenue for many scientific publications. With this revenue, publications can offset some of the costs of journal operations, production, and distribution; may be able to set lower subscription rates than would otherwise be possible; and can serve as a source of income for the journal’s owner. Thus, some editors and publishers consider advertising a financial necessity. From a financial perspective, generating revenue is an important goal of advertisers, publishers, and editors—advertisers want to sell more products, publishers want to increase journal revenue, and editors want their journals to remain financially viable and sustainable. However, editors have a larger ethical responsibility to their readers, who must be able to rely on the editor to ensure that the journal’s integrity remains intact and that the information contained in the publication is valid and objective. This responsibility includes ensuring that advertising does not influence editorial decisions or content and having policies and procedures in place that prevent such influence....

Advertisements.  

Annette Flanagin

in AMA Manual of Style: A Guide for Authors and Editors (11th ed.)

Print Publication Year: 
Feb 2020
Published Online: 
Feb 2020
DOI: 
10.1093/jama/9780190246556.003.0005.022.0255
Item type: 
section
Advertisements appear in print and online journals, email alerts, other online products and services, apps, and other types of media (such as podcasts and blogs). For biomedical publications, advertisements typically include the following: ■ Advertisements that promote professional or trade-related products (primarily pharmaceuticals and medical equipment in biomedical publications), services, educational opportunities or products, or announcements (...

Advertising and Sponsorship in Online Publications.  

Annette Flanagin

in AMA Manual of Style: A Guide for Authors and Editors (11th ed.)

Print Publication Year: 
Feb 2020
Published Online: 
Feb 2020
DOI: 
10.1093/jama/9780190246556.003.0005.022.0260
Item type: 
section
Online ads are not restricted by the physical limits of a printed page. For example, an advertiser or content user can increase the type size of the prescribing information that appears in small type in an online pharmaceutical ad. Ads can rotate, expand, be animated, or pop up on or float into a screen with or without the user’s initiated action. An ad for a particular drug, product, or service can be hyperlinked to the manufacturer or provider’s website. In addition, ads can be targeted for specific users or a specific user experience. Online publication and technologic innovation have challenged the traditional print-based standards that separate advertising and editorial content. However, the general principles for protecting editorial integrity of print publications apply to advertising in online publications and other electronic products, such as websites, email, audio and video recordings, apps, social media and blogs, and online databases, especially for publications in clinical and health-related fields....

Advertorials.  

Annette Flanagin

in AMA Manual of Style: A Guide for Authors and Editors (11th ed.)

Print Publication Year: 
Feb 2020
Published Online: 
Feb 2020
DOI: 
10.1093/jama/9780190246556.003.0005.022.0257
Item type: 
section
An advertorial is an advertisement that imitates editorial content or presents content in an editorial-like format, such as using text, tables, or figures in a manner similar to the journal’s editorial content. During the early 1990s, following a decline in the biomedical advertising market, advertorials became more common. The ASME principles state: “Regardless of platform or format, the difference between editorial content and marketing messages should ...

Guidelines for Advertisements Directed to Physicians and Other Health Care Professionals.  

Annette Flanagin

in AMA Manual of Style: A Guide for Authors and Editors (11th ed.)

Print Publication Year: 
Feb 2020
Published Online: 
Feb 2020
DOI: 
10.1093/jama/9780190246556.003.0005.022.0256
Item type: 
section
The editorial and publishing staff of the JAMA Network journals have developed general eligibility requirements and guidelines for advertising copy to ensure that advertisements published in these journals are appropriate (see Boxes 5.12-1 and 5.12-2).3 The ASME also has developed a set of principles for advertisements....

Other Forms of Sponsorship.  

Annette Flanagin

in AMA Manual of Style: A Guide for Authors and Editors (11th ed.)

Print Publication Year: 
Feb 2020
Published Online: 
Feb 2020
DOI: 
10.1093/jama/9780190246556.003.0005.022.0259
Item type: 
section
Other forms of sponsorship include sales of bulk subscriptions or content licenses to commercial entities for distribution or access to individuals or groups, noncommercial sponsorship or grants to support specific editorial sections, and grants to support publication of journals in resource-poor communities. With each type of sponsorship, the funding source should be clearly indicated to recipients and readers/users, and all editorial content should be under the complete authority of the editor, should undergo the journal’s usual editorial evaluation and peer review, and should not be influenced by the sponsor(s)....

Reprints and e-Prints.  

Annette Flanagin

in AMA Manual of Style: A Guide for Authors and Editors (11th ed.)

Print Publication Year: 
Feb 2020
Published Online: 
Feb 2020
DOI: 
10.1093/jama/9780190246556.003.0005.022.0261
Item type: 
section
Publishers of journals may sell reprints and eprints of journal articles as a source of revenue. Reprints and e-prints may be purchased by authors for personal use, by others for educational purposes, or by commercial entities for promotional purposes. In biomedical journal publishing, a reprint...

Sponsored Supplements.  

Annette Flanagin

in AMA Manual of Style: A Guide for Authors and Editors (11th ed.)

Print Publication Year: 
Feb 2020
Published Online: 
Feb 2020
DOI: 
10.1093/jama/9780190246556.003.0005.022.0258
Item type: 
section
Sponsored supplements are collections of articles, usually on a single topic, and are published as an extra edition or a separate section of a journal, often after a meeting or symposium. Studies have found that articles published in sponsored supplements are less likely to undergo formal peer review and are more likely to have promotional attributes, such as misleading titles, focus on a single-drug topic, and use of brand names only....

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