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Euphemisms.
Stacy Christiansen
in AMA Manual of Style: A Guide for Authors and Editors (11th ed.)
Euphemisms (from the Greek eu, meaning good, and pheme, meaning voice) are indirect terms used to express something unpleasant. Although such language is often necessary in social situations (“He passed away” or “The study animals were sacrificed”), directness is better in scientific writing (“The patient died” or “The study animals were killed”) (...View:
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