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Advertising and Sponsorship in Online Publications.  

Annette Flanagin

in AMA Manual of Style: A Guide for Authors and Editors (11th edn)

Print Publication Year: 
Feb 2020
Published Online: 
Feb 2020
DOI: 
10.1093/jama/9780190246556.003.0005.022.0260
Item type: 
section
Online ads are not restricted by the physical limits of a printed page. For example, an advertiser or content user can increase the type size of the prescribing information that appears in small type in an online pharmaceutical ad. Ads can rotate, expand, be animated, or pop up on or float into a screen with or without the user’s initiated action. An ad for a particular drug, product, or service can be hyperlinked to the manufacturer or provider’s website. In addition, ads can be targeted for specific users or a specific user experience. Online publication and technologic innovation have challenged the traditional print-based standards that separate advertising and editorial content. However, the general principles for protecting editorial integrity of print publications apply to advertising in online publications and other electronic products, such as websites, email, audio and video recordings, apps, social media and blogs, and online databases, especially for publications in clinical and health-related fields....

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