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Phil Fontanarosa, Stacy Christiansen, and Annette Flanagin
At the same time as the manuscript editing and composition of articles for publication are proceeding, advertisements are scheduled for specific issues or online publication and possibly for specific positions in an issue (eg, back cover or facing the table of contents). Advertising sales and placement should be administratively separate from all editorial functions to ensure that there is no influence by an advertiser on any editorial decisions. Ideally, the editor in chief should have full and final authority for approving advertisements and enforcing advertising policies. Specific advertising and commercial content should not influence specific editorial decisions and content. For print journal issues, staff members responsible for issue makeup should ensure that there is no inadvertent link between advertisements and articles—for instance, that no advertisement for an antihypertension medication appears next to a research report on hypertension (...