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Advertisements, Advertorials, Sponsorship, Supplements, Reprints, and E-prints 

Advertisements, Advertorials, Sponsorship, Supplements, Reprints, and E-prints
Ethical and Legal Considerations

Annette Flanagin

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date: 20 January 2020

The uncertain romance between scholarly journals and the drug industry has long been like a marriage of convenience between partners who became friends ultimately, not because they were very fond of each other originally, but because they needed each other.    Robert H. Moser, MD Commercial activities, such as advertising, sponsorship, reprints, and e-prints provide a major source of revenue for many scientific publications. With this revenue, publications can offset some of the costs of journal operations, production, and distribution; may be able to set lower subscription rates than would otherwise be possible; and can serve as a source of income for

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